K-pop

K-Pop Square Hongdae

Hongdae and Yeonnam-dong, Seoul

Address
141 Yanghwa-ro, Mapo-gu, Seoul
Hours
Daily
11:00 to 22:00

Open daily per Visit Seoul. Hours and events change.

Source: english.visitseoul.net, checked 13 Oct 2026.

A K-pop merchandise and fan-experience store on Yanghwa-ro. Visit Seoul says the Line Friends Hongdae flagship store reopened as K-Pop Square Hongdae.

Nearest station Hongik Univ. (Line 2), exit 1
Time needed 1 hour
Best time Afternoon
Rainy day

Insider tip

Pop-ups and exclusives rotate, so check linefriendssquare.com for what's on. Older guides still call it the Line Friends Hongdae flagship.

What the guides say about K-Pop Square Hongdae

KT&G Sangsangmadang Hongdae and the live houses keep it busy after dark, and K-Pop Square Hongdae sells K-pop merchandise during the day.

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What's on near K-Pop Square Hongdae

Upcoming events within a ten-minute walk of K-Pop Square Hongdae, from the weekly Seoul events calendar.

Exhibition On now

Hongik University Museum: Hongik Art, Buoy and Icon of the Times

1 Sept 2026 to 19 Jan 2027 Hongik University Museum, Munhun Hall 3F, Sangsu

Time 10:00 to 17:00, Monday to Friday, closed 12:00 to 13:00 Station Sangsu Station (Line 6)

Exhibition marking the university's 80th anniversary. Closed weekends and public holidays.

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Concert ₩35,000

KOLAVO & TONARI Joint Performance ‘Salm’ (KOLAVO & TONARI 합동공연 ‘ㅅㅏㄹㅁ’)

12 Dec Hongdae Prism Hall (홍대 프리즘홀), Hongdae and Yeonnam-dong

Time 16:00

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Smaller local events nearby

  • Mapo On Stage Concert

    Fri 6 Nov · Open plaza outside Hongik Univ. Station Exit 7, Hongdae and Yeonnam-dong

    First edition of a Mapo-gu festival at the plaza by Exit 7. K-pop arcade activities from 14:00, opening at 18:00, then a guest artist concert from 18:40 with Holy Bang, Hype Princess, Keevicz, Dragon Pony, Lil Boi and Dynamic Duo among others.

    14:00 to 21:30 · Map · Source: Seoul Festival portal (FUN SEOUL, Seoul Metropolitan Government) · 제1회 마포 온 스테이지(MAPO ON STAGE) 축제

  • Hongdae Free Market Market

    Saturdays, March to November. Next: Sat 7 Nov · Hongik Children's Park area, Hongdae and Yeonnam-dong

    Saturdays from March to November, 13:00 to 18:00. Not held December to February. The Visit Seoul page lists no admission fee.

    Free · 13:00 to 18:00 · Map · Source: Visit Seoul (Seoul Tourism Organization)

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Nearby

Hongdae R1 Red Culture Market Market · right here Part of the Red Road, a roughly 2 km tourism street in Hongdae developed by Mapo-gu, with flea markets, caricature drawing, traditional games and... Kakao Friends Hongdae Flagship Store Shopping · 2 min walk A character store for Kakao Friends (Ryan, Apeach and others) a minute from Hongik Univ. Hongdae R2 Busking Street Landmark · 2 min walk A pedestrian street near Hongik Univ. Hongdae Free Market Market · 2 min walk A Saturday market of handmade and artist-made work, with roughly 50 to 60 teams selling, performing and exhibiting. Hongdae Playground Landmark · 2 min walk The small public space (listed as Hongik Cultural Park) where the Saturday Free Market is held, with free entry. Imi Coffee Cafe · 3 min walk A cafe on Donggyo-ro 25-gil, about 240 m from Hongik Univ.

Around Hongdae and Yeonnam-dong

Live music, a Saturday market and a park on an old rail line

Hongdae is the strip around Hongik University, and Yeonnam-dong is the quieter cafe district behind it. The area runs on evenings, with live venues, clubs and street performers. Daytime is for shops, a Saturday market and the park.

Hongdae and Yeonnam-dong has 13 places on the Roam Seoul map: 3 markets, 3 landmarks, 2 bars, 2 cafes, 1 park or garden, 1 shop and 1 K-pop spot. Read the Hongdae and Yeonnam-dong guide.

Good to know

What is the address of K-Pop Square Hongdae?
141 Yanghwa-ro, Mapo-gu, Seoul.
What are the opening hours of K-Pop Square Hongdae?
Daily 11:00 to 22:00. Open daily per Visit Seoul. Hours and events change.
How do I get to K-Pop Square Hongdae?
The nearest station is Hongik Univ. (Line 2), exit 1. K-Pop Square Hongdae is in Hongdae and Yeonnam-dong, Seoul.
How long do you need at K-Pop Square Hongdae?
Plan for 1 hour.
When is the best time to visit K-Pop Square Hongdae?
Afternoon.

Stay near K-Pop Square Hongdae

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